daniel@lateterastudio.com

Apodaca, Nuevo León

Senior Multidisciplinary Designer | Creative Director | Branding & Motion Graphics

I design brands, motion, and digital experiences.

Senior multidisciplinary designer and creative director with 14+ years building visual systems for companies ranging from regional startups to Fortune 500 corporations. From brand identity to animation, web to augmented reality. I bring every design discipline together under one creative vision.

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Daniel de la Torre

Senior Desinger - Founder of La Tetera Studio

I'm a designer with 14+ years of experience across industrial design, branding, 2D animation, character desgin, motion graphics, web development, and augmented reality. Proven track record leading brand identity projects and audiovisual production for national and international corporations, as well as managing multidisciplinary creative teams at agencies and animation studios. Founder of La Tetera Studio, an independent design studio with sustained client collaborations.

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My Work Experience

Creative Director / Founder

LA TETERA STUDIO - Apodaca, NL, México

2016 – Present

Digital Designer

Iktika Media — Houston, TX, USA

2025 – 2026

Graphic Designer

BC México - San Pedro, NL, México

2025 – 2026

Brand / Events Graphics Designer

Multimedios / Canal 6 - Monterrey, NL, México

2024 – 2025

Events Graphic Designer

Grupo Expert - Monterrey, NL, México

2020 – 2024

Project Manager & 2D Animator

ONEM - San Pedro, NL, México

2019

2D Animator & Motion Graphics

Pan de Muerto - Monterrey, NL, México

2015 – 2017

Industrial Designer / Print Operator

Giant Images - Apodaca, NL, México

2013 – 2014

Industrial Designer

TECSSA / MUYCO - Guadalupe, NL, México

2013 – 2014

Areas of Expertise

Creative Direction & Project Leadership

End-to-end creative oversight for multidisciplinary teams across animation, illustration, and design. coordinating from concept through delivery for agency, corporate, and broadcast clients.

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Brand Identity & Visual Systems

End-to-end brand development. From logo and color system to full identity manuals and multi-channel application. Built for consistency across print, digital, and broadcast.

Motion Graphics & 2D Animation

Character animation, explainer videos, and promotional content for TV broadcast, social media, and internal corporate campaigns. Full production pipeline from script to final render

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Character Design & Illustration

Original character creation for brands, animated series, and campaigns, including mascots, brand personas, and multi-episode animated casts with defined visual bibles.

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Web Design & Development

Custom websites, e-commerce stores, and e-learning platforms built on WordPress and WooCommerce. A decade of experience delivering functional, on-brand digital experiences.

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Event & Experiential Design

Visual identity systems for large-scale public events. From logo and poster to signage, ticketing assets, and on-site production, with a track record of events reaching 500k+ attendees.

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Augmented Reality (AR)

Interactive AR experiences for corporate campaigns, live events, and public art, developed in 8th Wall, Zapworks and Spark AR, integrating QR-based triggers and generative AI video.

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Editorial & Print Production

Packaging, large-format signage, advertising campaigns, and corporate communication, prepared for industrial print output with precision color matching and vendor-ready files.

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Generative AI Integration

Applied use of AI image, video, voice, and music generation tools (Magnific suite) as a genuine production asset, not a shortcut, but an accelerator for creative output.

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